From December to February, the real estate market is at its slowest due to the holidays and the cold weather in many regions. But according to the National Association of REALTORS®, over 11,300 existing homes and 1,600 new homes are sold per day on average from December to February. 

That's still a lot of houses! The winter months certainly provide a different set of challenges and complexities compared to the peak-selling season of spring and summer, but they do have several benefits. Sellers can take advantage of the less competition in the market during this period, while buyers have more negotiating power as homes stay longer on the market. Here are some things you should know about buying or selling a home in winter so you can take advantage of the season’s unique upsides.

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For Sellers:

You've probably heard that winter is a tough time to sell a house. Traditionally, it was. Fewer people were looking to sell in the winter months because in many regions, the weather is not as nice and it’s difficult to improve a home’s curb appeal. 

However, this has become less of an issue due to the widespread use of real estate technology. The seasonality of house sales has become less of a concern since there are home-buying apps and virtual home tours now available. Even if the weather’s cold, buyers can now view the home from their computer or mobile device so they can get a good insight into the property. Online property portals also provide a platform for endless images and videos of a listing. Video messaging apps, such as Skype, Messenger, or FaceTime, also make it easier now for real estate agents to carry out live tours and Q&A sessions regarding the property.

Of course, virtual tours can never replace in-person visits. After all, buying a home is a huge commitment so serious buyers will still want to visit the home at some point. But because of these tools, the winter months are no longer as difficult a time of year to sell a home.

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Staging is a crucial element when selling your home. To specifically appeal to winter buyers, you may need to make small but effective changes to make your home stand out. Here are a few tips to make your home as inviting as possible for a showing:

• Ensure that your home is well-lit. Since a home will appear darker and less appealing in winter, lighting goes a long way to make your home seem welcoming. Bring in as much natural light as you can by pulling all the curtains to the side of the window. To better accommodate viewings after dark, brighten your home's exterior by having plenty of porch lights, decorative lanterns on walkways, and attractive side lighting to create a warm glow. 

• Make sure the holiday decorations do not overpower the space. If you’re selling around the holiday and have put up decorations, keep it simple. If you’re selling once the holidays are over, carefully consider your displays so your house won’t show wreaths and reindeers in the middle of January.

• Avoid showing a winter wonderland. Snow looks great in photos, but buyers would want to see details of the property, not a blanket of snow. Have photos of your home in clear weather for buyers to see.

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During the busy spring and summer months, many people attend open houses without a clear plan to buy. In winter, though, it's different. If anyone is looking at your property for sale this time of the year, chances are that person is serious and ready to buy. They’re breaking away from their hectic holiday schedule or spending their time off attending house showings despite the freezing weather. These winter buyers could be working against a deadline, whether it’s a job relocation by the start of the year or an expiring lease on their current home. They may also be trying to snag some tax breaks before the end of the year.

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For Buyers:

This is probably one of the major advantages of buying a home in winter. It's a great time to see how energy-efficient the home is, especially in parts of the country where winters can be harsh. Savvy buyers are more interested in seeing the property when the weather is at its worst. Because when buying a home in the spring and summer, it might not even cross your mind to evaluate the efficiency of the insulation, windows, fireplace, furnace, and water heater. These are essential considerations, though, especially if you want to cut energy costs during colder months.

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It's a fact that fewer people put their homes up for sale during the winter, which means a lower inventory. But at the same time, winter can be advantageous to you as a buyer since there is less competition from other prospective buyers. There’s less movement and it’s less busy, making the whole process a little less stressful for you. Moreover, you can have more negotiating power since sellers may be more motivated and willing to accept offers. These motivated sellers might also be willing to offer you off-season discounts and negotiate on all other terms, including the closing date.

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If you close on your home purchase on or before December 31st, you can enjoy some tax deductions for mortgage interest, property taxes, and interest costs of the loan. If this is one of the reasons you're aiming to make a move during the holidays, make sure you consult your trusted real estate agent and a tax professional to fully understand and take advantage of the tax benefits associated with homeownership.

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For Buyers and Sellers:

Whether you're selling or buying a home, having a trusted and knowledgeable real estate agent by your side can make a huge difference in your real estate journey. During peak home-selling seasons, though, their schedules can get crazy. So even the best real estate agents can have a challenging time in providing their undivided attention to dozens of clients. 

With fewer listings on the market in the winter, agents have more time to provide you with personalized support during your house hunting or home selling. They will also have more time to arrange showings, host viewings, assist with market research and pricing, and help you negotiate the best deal for you.